Instagram surpassed YouTube, earning $20 billion in advertising
Facebook bought Instagram in 2012. This application is now giving Facebook a large share of the total revenue. Over a third of Facebook's revenue in the last year came from Instagram. Instagram earned $20 billion from advertising last year. Not only that, Instagram has also made $5 billion more than Google's YouTube ads. However, YouTube is the most notorious in terms of advertising.
Unlike YouTube, Instagram doesn't give creators anything of its revenue. According to Alphabet's CFO, Ruthpratt, YouTube paid $ 8.5 billion to creators last year, while Instagram had no such spending.
It's not like the creators don't earn anything on Instagram. Celebrities such as Kyle Jenner or Cristiano Ronaldo earn up to $1 million by posting a post on any product, and Instagram receives nothing.
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